Let your Value Proposition Change with You!
One of the biggest mistakes that prospecting pros do is to forget to renew their value propositions. You build it, you learn it, you learn to deliver it, it becomes you. However, just as YOU have to change with the market changes, such does your value proposition.
Anthony Iannarino, President and Chief Sales officer for SOLUTIONS Staffing, has written a great blog on how to review and test whether your Value Proposition is up to date. Check it out here: http://thesalesblog.com/blog/2013/12/27/7-tests-for-your-value-proposition/
And my tip to you:
Put in an reoccurring quarterly event in your Outlook calendar to review your value proposition. Then you will never forget and it will always be up-to-date, sharp and point-on!